30-Day Launch Schedule
| Week | Theme | TikTok | |||
|---|---|---|---|---|---|
| Week 1 | 🚀 LAUNCH |
POST 01
Brand intro
logo image
|
Welcome Post
Services overview
|
Company Announcement
Sapphire Lab launch
|
VIDEO 1
"Who Are We?"
|
| Week 2 | ✨ PRODUCTS |
POST 02
Mouthguard
2.jpeg
POST 03
Retainer
3.jpeg
|
POST 06
Sports mouthguards
4.jpeg
|
Service Range
Complete product lineup
|
VIDEO 2
Mouthguard making pt.1
|
| Week 3 | 🔬 TECHNOLOGY |
POST 04
3D Printer Reel
10.mp4
|
Lab Process
Carousel of our workflow
|
Digital Workflow
Modern lab technology
|
VIDEO 3
"3D Printing"
|
| Week 4 | 🤝 CLINIC OUTREACH |
POST 07
Technician feature
POST 08
Services CTA
|
NHS Services
Contact & partnerships
|
Partnership Outreach
Collaborate with dentists
|
VIDEO 4
"Ask your dentist"
|
Additional Posts (Weeks 2-4 Backfill)
| Post | Platform | Content | Image Reference | Caption File |
|---|---|---|---|---|
| POST 05 | Bleaching tray | 5.jpeg | 30-day-captions.md | |
| POST 09 | Contact / Phone CTA | post-09-contact.html | 30-day-captions.md | |
| VIDEO 5 | TikTok | Team mouthguards | 4.jpeg | video-concepts.md |
LAUNCH CHECKLIST
Reference Guide
Instagram Posts: Visual storytelling platform. Posts 01-03, 04, 07-09 focus on product showcase and team connection.
Facebook Posts: Community and service focus. Posts 06, Lab Process carousel, and NHS services connect with local audience.
LinkedIn Posts: Professional B2B messaging. Company announcement, service range, digital workflow, and partnership outreach.
TikTok Videos: Short-form, behind-the-scenes content. Videos 1-4 build brand awareness through educational and engaging content.
Gold Accents: Highlight key dates, captions file references, and resource links.